The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

SUNY Cortland will add to its strong reputation in athletic training by offering a master’s degree in the discipline starting this summer. The M.S. in athletic training represents a plan for the ...

As the 2025 calendar year rounds out, CNBC has ranked the top-25 college athletic programs by valuation. Texas has skyrocketed to the No. 1 spot, worth $1.48 billion. This number is 16% more than it ...

CNBC ranks the 75 most valuable college athletic programs. The programs are worth a combined $51.22 billion, 13% more than the top 75 in last year's rankings. Earlier this month the University of Utah ...

Embracing artificial intelligence can help student-athletes stay on top of their busy lives and optimize their performance on the field. College athletics have always been big business, but the influx ...

A Franklin College professor recently recieved an award from the Indiana Athletic Trainers’ Association, or IATA. The organization presented its annual professional excellence award to Tiffany ...

AMARILLO, Texas (KAMR/KCIT) — A new athletic performance facility is giving local athletes and fitness enthusiasts a place to take their training to the next level. Athletic Republic opened its doors ...

Mount Nittany Health has announced its collaboration with Bellefonte, Bald Eagle, Penns Valley and State College school ...