Marketing communication is how you stay in touch with and convey important information about your company to your customers. Communication vehicles can include newsletters, websites, e-mail ...

The objectives of a strategic communications plan for a nonprofit organization vary depending on the organization, challenges that it faces and opportunities available to you. While raising money will ...

Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these ...

The U.S. Government continues to seek a comprehensive, effective communication strategy through which it may project and promote American interests, policies, and objectives abroad. Many believe that ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

When managing a team, good communication skills are vital. In fact, good communication is central to most of the important functions a manager performs—monitoring progress, receiving early warning of ...

The heart and soul of any digital signage program is the content. Far too little focus is placed on this aspect of the program. It's no secret that the most effective managers of safety programs have ...

I am not a communication expert but proudly an ardent lover and student of communication, particularly political communication. The subject is so much convoluted. Learning it by theory alone is not ...