Positioning is a summary of the way a company wants its target audience to perceive its products, its brand and its corporate reputation, according to brand consultancy, Brandeo. Understanding how ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

Marketers have great visibility into what's happening within their company and what's happening throughout their marketing team. With so much to keep tabs on—from ads to blogs to positioning—marketers ...

E-commerce businesses today operate in an environment where pricing decisions can make or break market position within hours. With competitors adjusting prices multiple times daily across various ...

Positioning is how your customer perceives your company relative to your competitors. This perception is often referred to as a “place” that exists in a customer’s mind, but modern positioning ...