While AI is becoming an integral part of marketing technology, that doesn’t mean there still isn’t a human element that needs to be considered. Nowhere can this symbiotic relationship between humans ...

There’s a new god worshipped in every boardroom around the world: data. From CIOs to CMOs, the entire C-suite is obsessed with data, the goldmine that is paving the way for the artificial intelligence ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing has changed drastically over the last decade, fueled by the evolution of ...

BOSTON, Aug. 4, 2020 /PRNewswire/ -- Drift, the leading sales and marketing platform that created the Conversational Marketing category, today announced a new category: Revenue Acceleration. Whereas ...

Join us as we explore the emerging channel, conversational marketing, and how can you can use it to level up your conversational marketing strategy. Artificially intelligent (AI)-driven chatbots are ...

Eight years ago, Chris Locke, Rick Levine, Doc Searls, and David Weinberger presented the The Cluetrain Manifesto, which came up with the phrase that in the Internet age "markets are conversations." ...

Opinions expressed by Entrepreneur contributors are their own. In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such ...

We often think that marketing is about selling, but in my years as a marketer, I’ve realized just how wrong that is. Marketing isn’t about selling a product — it’s about building relationships.

Every marketer these days wants the kids at My Space befriending their corporate mascots, producing fun-yet-favorable YouTube videos that feature their products and writing blog posts on that fresh, ...