Pleasant-sounding words are easier to remember, pseudoword experiment shows

Which words do we find beautiful? And do beautifully sounding words stick better in memory? A new study led by linguist ...
Printing Impressions

Words Matter: Maximize Your Direct Mail Copy

In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...
Poynter

To tell stronger stories, use objective copy and subjective sound

This is one of 10 essays I offer as we close 2021 that I hope will help broadcast journalists tell stronger stories in the year ahead. Almost always, almost always, the best sound bites are thoughts, ...
Mental Floss

Words that Sound Like What They Mean are Easier to Learn

Ideophones, or words that sound like what they mean—words whose sound evokes the sensory experience they describe, like swish or twinkle—are easier to learn than other words, a new study finds. The ...