The following is an excerpt of a blog post reprinted with permission from AchieveIt.Last week, in the first of this two-part blog, we discussed the need for and purpose of mission statements, which ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

Most executive leaders today are well aware of the transformation that AI is creating in business. But too often, the directive of implementing AI falls short. In my work in B2B marketing, I've found ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...

The vision, strategic priorities and theory of change are established at the beginning of the PLAN for Results phase, based on a well-developed situation analysis and planning scenario. This helps ...