The importance of building customer loyalty for a company cannot be stressed enough. Companies that build a loyal customer base can reap benefits like having insulation from competitors poaching ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

The term "shop local" is taking on a high-tech meaning in Littleton. A new reward program in the city is aimed at encouraging shoppers to support small and locally-owned businesses. It's through a ...

Petra Automotive Products launched a new awards program, designed to increase retention in sales and service for dealerships nationwide. The company said Petra Advantage Rewards provides dealerships ...

In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

Through the new partnership, UWM is allowing its customers to earn rewards on their mortgage payments United Wholesale Mortgage (UWM) is working with housing loyalty platform Bilt to announce a ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Staples introduces Easy Rewards™ program and helps members leap into huge savings with exclusive Leap Day deals and free passport photos 1 This loyalty program is free to join and makes it easy for ...

Starbucks is ready to shake up its rewards program next month by adding a new way to get extra stars. But the benefit won’t necessarily apply to every customer who walks through the door. The coffee ...