For SMEs, it is faster to create your own generative AI use cases than to search for them. 83.3% responded that there is a 'lack of case studies'

"Are there any case studies from companies in the same industry and of a similar size to ours?"This is the most common ...
Inkbot Design

Case Study Writing Under an NDA That Still Wins The Pitch

Learn how to create a B2B case study writing under an NDA that proves your capability without a client logo design — and still wins the pitch.
B2B Marketing Magazine

Client case study template – how to create a wining case study

Case studies are a crucial element of providing social proof and client advocacy, to support your products, services and brand. This template will make the process of researching, crafting and writing ...
CustomerThink

Mastering B2B Marketing: The Power of Case Studies and Whitepapers

In the dynamic world of B2B marketing, creating compelling content that drives engagement and conversions is crucial. Two highly effective content types in this arena are case studies and whitepapers.
C&EN

Empowering Educators: New Case Study Template Bridges Chemistry and Real-World Relevance

In 2023, the American Chemical Society (ACS) updated its Guidelines for Bachelor’s Degree Programs to formally integrate the tenets of green chemistry into its requirements for programs interested in ...
B2B Marketing Magazine

4 reasons why your B2B case study doesn’t work

Case studies are one of the most enduring B2B content formats – and with good reason. For a prospect, there are few things more compelling than seeing how someone in a similar situation solved a ...
Marketing

SaaS Case Study Marketing Trends for 2023

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...