It's been a while since a marketing campaign genuinely made me do a double-take, but the latest promo for Federer: Twelve Final Days is a prime example of how to do CGI marketing right. With a little ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

Consumers respond to personalized marketing because it makes them feel special. And if your customized messaging also makes your target audiences smile, it will appeal to them that much more. Of ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its ...

Some of the best examples of surrealist art are the paintings of Salvador Dali and Rene Magritte, as well as works in paintings and other media by Max Ernst, Joan Miro and Man Ray. Surrealist art ...

LONDON--(BUSINESS WIRE)--Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io ...

Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will also ...

NEW YORK--(BUSINESS WIRE)--ResponsiveAds™, the leading fluid design and creative management platform for publishing and advertising industries, launched its new Creative Marketplace with several key ...

One of the Twin Cities' largest creative advertising agencies only has one client. Target Creative's offices along Nicollet Mall look like any Minneapolis ad shop with breakout spaces, production ...

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival. Looking to spin forward its 2021 Heinz campaign asking consumers to "Draw Ketchup," ...

2021 has been a good year to be an adtech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying. It’s the perfect time to double down and invest in an area that ...