Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called “Be” that featuring nontraditional flavors including Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

"Unexpected and fun” flavors from Procter & Gamble's Crest will hit the shelves next week. "The new toothpastes not only provide the foundational benefits needed for oral health but allow for an ...

The company is rolling out a new toothpaste that it hopes will help it tap into the lucrative market of women-only products. P&G is pitching its Crest Rejuvenating Effects toothpaste as an aid in ...

NEW YORK — Mint-chocolate toothpaste? Procter & Gamble said yesterday that it’s launching a line of Crest toothpastes called Be featuring nontraditional flavors such as Mint Chocolate Trek, Vanilla ...

ALONG, LINGERING look at Colgate’s Barbie Bubble Fruit toothpaste stokes the imagination: How on earth were children in the 1850s ever persuaded to brush their teeth with a product whose active ...

NEW YORK — Mint chocolate toothpaste? Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called “Be” that featuring nontraditional flavors including Mint Chocolate Trek, Vanilla ...

NEW YORK — Mint chocolate toothpaste? Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called ‘‘Be’’ featuring nontraditional flavors including Mint Chocolate Trek, Vanilla ...

Mint chocolate trek%2C lime spearmint zest and vanilla mint spark are the new flavors Crest has 20%25 market share behind Colgate Move is trying to reach brand-switchers who are adventurous CINCINNATI ...

Q: I used Crest Complete Cinnamon toothpaste for three days. Now I have sores under my tongue, on my gums and inside my mouth. I feel there should be more of a warning for toothpaste. I love cinnamon ...

New toothpaste flavors will make you want to brush. IF brushing twice a day, or trying to get your kids to brush twice a day, is a real drag, then it’s time to turn that frown upside down. Companies ...

For reasons that remain obscure, the chef Emeril Lagasse has a following. Not just his restaurants—Emeril’s, Nola, etc.—and his cookbooks, but Emeril himself. As the biography on his Web site puts it, ...