GlobalData on MSN
P&G to revise Crest kids’ toothpaste packaging after Texas probe
The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.
Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...
KIAH Houston on MSN
Texas AG: Crest toothpaste ads to be more accurate
Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could harm health and development.
Procter & Gamble to depict 'appropriate' toothpaste amounts Colgate-Palmolive reached similar agreement in September Fluoride linked to lower IQ in study criticized by Iowa professor Procter & Gamble ...
Add Yahoo as a preferred source to see more of our stories on Google. Procter & Gamble updated its Crest children’s toothpaste marketing and packaging. Credit: IgorGolovniov / Shutterstock.com.
The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.
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