To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s ...

Data analytics platform and marketing application provider Teradata unveiled the latest version of its Customer Interaction Manager tool. A reaction to the growing demand among marketers for more ...

In the world of big data, customer analytics is the holy grail for marketing. But a recent Forrester Research report illustrates that most companies struggle to find value from their customer ...

Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the right analytics, you ...

LONDON--(BUSINESS WIRE)--Quantzig, a premier data analytics and advisory firm, recently interacted with leading asset management firms to understand how data and analytics is helping them drive better ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...