Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

If you’ve ever earned a free latte for buying ten of them earlier, it’s a direct result of the phenomenon created by a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

In an increasingly competitive dining landscape, customer loyalty has become more crucial than ever for restaurants aiming to thrive. With diners faced with endless options, fostering a strong ...

The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

While brands are chasing customer data to deliver more value, consumers are drawing firmer privacy boundaries, according to the PwC 2025 Customer Experience & Loyalty Survey. Results show a ...

Survey reveals how to turn diners into devotees. In a crowded market where diners have endless options, cultivating lasting loyalty is essential. Marigold, a leader in relationship marketing, is at ...

Jim Fitzpatrick discusses loyalty-based sales strategies & why dealers must embrace AI to improve efficiency and enhance the ...

Nift, the technology company connecting e-commerce platforms to advertisers and brands to new consumers, has named Saket Mehta to its executive leadership team as chief revenue officer. In a recent ...

Unlike the traditional internet move experience that forces customers to disconnect, start over and re‑qualify for service, Brightspeed today announced the launch of EasyMove™, a new, loyalty‑first ...