This past week I had the opportunity to talk to Don Taylor with HSPO and our sales team about how one can improve the sales process and to figure out why clients went with your company and why they ...

Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Personalization is now a priority for ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Total Expert, a provider of customer engagement software for the financial services industry, has added automatic life milestone updates to contact records in its summer platform release. The updated ...

Fragmented systems = frustrated customers. Here’s how to unify your CX with tools you already have and AI that actually helps. AI adds context. Unified profiles powered by AI help teams act on ...

CRO of 6sense, taking the guesswork out of efficient revenue growth with the power of AI and insights to uncover buyers already in market. It’s been a wild ride for B2B sellers and marketers recently.

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Today's marketers are under immense pressure to deliver real results, but they face significant headwinds that make it more difficult than ever to build cost-effective, scalable marketing strategies ...