Nutshell reports that ethical AI practices in sales build customer trust through transparency, human oversight, and ...

Discover why cultivating relationships with experts is crucial for small business success, and learn how strong connections ...

A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

Profitable business customers are essential for growth and success, but to attract and retain them, you must devise and implement a strategy that builds, fosters, nurtures and extends your ...

The way we as individuals interact with companies (our "suppliers") is on the brink of a major change, driven by the rise of personal agents. These AI-powered "customer-side agents" are set to ...

As we look ahead to 2026, small business owners everywhere are setting goals to grow sustainably, strengthen customer ...

Alex Williams is a full-stack developer and technology writer in the United Kingdom specializing in web development and data management. Small businesses face many challenges when managing customer ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

If 2023-2025 were the years AI entered the conversation, then 2026 will be the year retailers learn how to operationalize it.

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...