Everyone knows great products, solid branding and a thriving corporate culture help a company achieve massive growth. But sometimes the secret to scaling is as simple as being able to pay more than ...

Ever wonder how firms divide up their customers? Well this method focuses on the profitability of a customer group and the loyalty of a customer group. Customer Relationship Groups: Butterflies, ...

It takes thick skin to succeed in today’s volatile marketplace. One task that has proven especially challenging for companies across all industries has been maintaining—let alone boosting—customer ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...