New In-House Platform Unifies Media Buying Infrastructure Across Amaze Ecosystem, with Planned Expansion to Brand Partners to Unlock New Revenue StreamNEWPORT BEACH, Calif., Feb. 12, 2026 (GLOBE ...

Editor's note: To RTB or DSP, that is the programmatic question: An introduction to media buying in the data age took place on 10 April 2014. Access this webinar on-demand. The panel session featured ...

Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...

Leveraging big data to find the right audience has been challenging but it’s the key to success in every campaign. In the forthcoming cookieless world, what consumers' biggest concerns are, and what ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Two years ago, Amazon announced a programmatic Fire TV program with The Trade Desk and dataxu as inaugural DSP partners. “This agreement is an important indicator of where the industry is going, and ...

Programmatic advertising has revolutionized how businesses connect with their customers and has enabled marketers to target specific audiences precisely and at scale. In this time of doing more with ...

One of the main factors propelling the worldwide demand side platforms (DSP) for programmatic advertising market growth is the rising use of digital platforms and the rising number of appearances by ...

There’s a hot topic getting tossed around quite a bit as of late: programmatic direct, which furthers the notion of all online advertising headed toward an automated, dashboard-driven future. It’s a ...