Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Shivanku Misra is an AI expert, currently serving as Vice President overseeing enterprise advanced analytics and AI initiatives at McKesson. In the rapidly evolving field of data science, the success ...

In today’s hyper-optimized marketing environment, most executives have access to more customer data than ever before. Between segmentation dashboards, behavioral funnels and campaign heatmaps, ...