Businesses that use and publish endorsements, reviews, or testimonials should be aware of the Federal Trade Commission’s (FTC) updated Endorsement Guides and proposed new rule banning fake reviews and ...

Deceptive advertising is false advertising, and it is illegal according to the Federal Trade Commission. It is also unethical. Other kinds of unethical advertising are neither deceptive nor illegal; ...

Forbes contributors publish independent expert analyses and insights. McGill Desautels Faculty professor covering leadership and strategy. We are often challenged at work, where our patience and ...

Deceptive advertising is bad business. It can violate the trust of consumers and destroy a working relationship. In many cases, deceptive advertisements are also illegal. It's good for small business ...

Why do we tell our partners “I love you”? The simple answer is that we like to feel loved, and if we love another person, we know that expressing affection will make them — and us — feel good. A ...

Have you ever said “I love you” out of habit, when you weren’t fully feeling it? Or told your partner you had an amazing time in bed when the experience was average? This is called “deceptive ...

This month the Trump administration took another step towards addressing housing affordability. But another problem remains: Digital platforms that Americans rely on to navigate the homebuying process ...