What is your value? Most of us feel a pang of anxiety when we’re asked to define our personal value proposition. It can be hard enough to describe yourself concisely, let alone declare the value and ...

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

For as long as business has existed, people have attempted to define value, to improve sales and retention of the workforce and customer base. Yet when it comes to truckers, too many companies look at ...

A central tenet of lean thinking is delivering value to our customer. However, there are two problems in how this long-standing belief has been practiced. First, it is stated as a principle yet it is ...

When it comes to developing a customer-centric organization, the soul of that transformation journey lies in your corporate culture. Without the right culture, one deliberately designed to be customer ...

Core values is a term born out of personal development, but over the better part of the last decade, the phrase has become a buzzword in the business world. Many companies list their core values — ...

What does value really mean? In the lexicon of marketing, should value represent the consumer’s perception, a level of satisfaction, an element of the exchange that complements price, or something ...

Customer value hierarchy is a system of worth that businesses across the country, both large and small, have turned to as a means of determining customer satisfaction. Businesses have shifted focus to ...

Much has been made about the roles and responsibilities of board members these days. This is especially true in the venture-backed startup world where there is an intimate and complex relationship ...