Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of ...

Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it” Here’s our no-nonsense guide to market segmentation for SMEs. In order for a business to ...

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Q: I once sent one of my brand managers to your market segmentation seminar. When he came back to the office, he echoed the seminar highlights. One particular highlight provoked a long and an ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

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