This overview examines the interdisciplinary field of traffic sign comprehension and design, highlighting the vital role of ergonomic principles, cross-cultural considerations and human cognitive ...

SAN ANTONIO — They are at the heart of our roadway system, but what does it take to make a traffic sign? We stepped inside the City of San Antonio Sign Shop to meet the people behind those lifesaving ...

Cars are getting smarter every day — whether assisted by A.I. or equipped with advanced safety sensors like backup cams — but these advancements have done little to actually prevent traffic accidents.

One way to improve how drivers react to street signs? Make them look more dynamic. A group of researchers from the University of Michigan and Brigham Young University used eye-tracking technology to ...