Direct Line was founded in 1985 by Peter Wood and Martin Long as a personal lines insurance company that operated with a model of direct-only sales. In the early days, the business became synonymous ...
Direct Line trades at a discount due to weak operating performance and turnaround program execution risk. Recent interest from Ageas in acquisition suggests potential undervaluation, but Direct Line's ...
When I invested in Direct Line in 2022, I thought it looked like an attractive turnaround and I still think I was right. This investment was a bumpy ride to nowhere, and it’s one of the main reasons ...
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