Because it delivers more detail than the cheaper, briefer postcard mailer, the brochure makes a great direct mail alternative when it’s time to dig deeper for a positive customer response. It’s not ...

Tour operator Cosmosair is aiming to bypass travel agents and win more holiday business directly from consumers with the introduction of its first direct mail brochure. Cosmosair launches the brochure ...

Few arrivals can – or should – energize a marketing team more than boxes of collateral. It takes months of work to produce but only minutes for an eager team to unwrap and sort stacks of glossy ...

At our agency we create about 30% of the direct mail we used to do. There’s no logical reason for the drop but there are a few dozen other reasons and they all center on the Internet. I’ve started ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...