Sales of pasta and pasta sauces have thrived despite a significant dip in advertising spend. Mars cut its advertising budget for Dolmio almost in half, from £8.29m last year to £4.33m this year.
Dolmio is set to boost retailers' sales and enhance its position as the UK's number one Italian wet cooking sauce brand with its new Best Ever Bolognese sauces. The range is being supported by a £4m ...
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