Long Island entrepreneurial legend Joy Mangano begot not only the Miracle Mop but also three children — one of whom, in turn, begot the youngster who played the famed E*Trade Baby in the latest Super ...

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships. E-Trade is promoting its connection to parent company Morgan Stanley with a campaign ...

E*Trade Financial Corp., best known for its television commercials featuring a day-trading baby, has launched a marketing blitz targeting clients of fee-based advisers. But while the flashy ad raises ...

E*Trade customers can already access thousands of mutual funds. Soon, they may be able to buy proprietary funds from E*Trade ...