Why Demand Gen works best alongside Performance Max for Ecommerce

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Swell Country Unveils New Unified Performance Marketing Framework to Boost Revenue for Digital Brands

The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ...
WDTN

New Research by Shopify and BCG Analyzes 1 Billion Data Points Across 220,000+ E-Commerce Sites to Identify Key Drivers for Converting Online Shoppers into Online Buyers

Seller Can Directly Influence Six Major Areas of Conversion Optimization: Traffic Source, Basket Building, Checkout Experience, Payments, Customization, and Performance Customizations across the ...
Prolific North

North East ecommerce firm’s French acquisition targets “European martech platform that offers trusted alternative to global marketing suites”

By combining advanced conversion capabilities with strong European data governance, the merger will help ecommerce businesses ...
Insider Media

BGF-backed SaleCycle snaps up French tech firm in move which will support ecommerce brands

Gateshead-based SaleCycle, a BGF-backed ecommerce services business, has snapped up a French technology firm in a move which will create one of Europe's most advanced ...