In the digital era, businesses are shifting their focus towards e-commerce to cater to the increasing number of online shoppers and to meet the needs of online consumers. Brands must step up to ...

Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...

Attention ecommerce brands: The days of blanketing consumers with vaguely relevant ads are over. Seven out of 10 consumers now expect brands to personalize ads and product recommendations, and 76% get ...

Strategic funding round supports Inflektion's growth and expansion of its automation, real-time funnel personalization, and audience intelligence in influencer marketing. The funding will accelerate ...

Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey ...

SAN ANTONIO--(BUSINESS WIRE)--Searchspring announced today that it acquired 4-Tell, the company behind AI-driven personalization platform, Smart Commerce. The deal propels Searchspring toward its ...

eCommerce personalization software enables you to demonstrate to clients that your brand continuously understands what is expected of it and adapts to their ever-changing demands. Others might argue ...

Uncovering patterns and trends in behavior is a key step for marketers who are analyzing, optimizing or personalizing web sites. This ongoing effort can be achieved by creating segments in their ...