A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...