Dale Lovell, content and publishing director, Adyoulike UK says publishers shouldn't fear native advertising and offers his thoughts on the benefits and opportunities it presents to the industry. Many ...

The most successful digital media companies don’t have advertising at the core of their mission. Instead they focus on delivering experiences that consumers value, such as discovery, shopping, or ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...