Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

For some well-established industries, product lines are simply updated regularly, and product development tends to be an easy, relatively unimaginative process. For other products, however, their ...

Every product was new, once, and most of them follow a fairly predictable path of acceptance, demand and eventual disinterest from consumers. That doesn't mean everything stops selling eventually – ...