YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak” moments in a ...

When Google bought YouTube in 2006, the young site was unprofitable. It was already a cultural phenomenon, with viral videos consumed millions of times daily, but it didn’t make any money. It wasn’t ...

To enhance viewer experience and retain more viewers to a video, YouTube is improving the quality of mid-roll ads by showing fewer ads that may feel disruptive to the viewer. For YouTube creators, Mid ...

YouTube Premium offers an ad-free experience, but it's not cheap. If you jumped into the subscription, you may have thought it was the only way to avoid interrupting your movie trailers, cuts into ...