Facebook app is not very popular among younger demographics. Nevertheless, CEO Mark Zuckerberg is looking to change that. Indeed, Zuckerberg wants to grow Facebook’s cultural influence with the help of video creators.

Meta even quietly brought back the Poke button last year.

Meta CEO Mark Zuckerberg teased a "return to OG Facebook" as part of his key goals for 2025 in Wednesday's Q4 earnings call with investors. While the

Mark Zuckerberg is planning some big changes for Facebook in a bid to make using the platform feel like it did “back in the day.” During the company’s fourth-quarter earnings call on Wednesday, Zuck said that Facebook is an important part of its more than three billion monthly users’ lives and that he’s working on making it “way more culturally influential than it is today.