Technical SEO is incredibly important. You need a strong technical foundation in order to be successful. It is a necessity and not optional. There are also some who believe that it’s more important ...

Search engine crawl data found within log files is a fantastic source of information for any SEO professional. By analyzing log files, you can gain an understanding of exactly how search engines are ...

Yes, image file names can affect SEO. Search engines use the file name to understand what the image is about, so it's important to use descriptive words that accurately describe the image.

Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time. I’ve written many times in the past about how ...

A disavow file is a tool that site owners and SEOs use to neutralize the negative effects of link spam. However, businesses have no insight into the search engines' collection of disavowed link data; ...

Earlier this month, we reported that Google updated two of its help documents around Google's crawler file size limits. Well, Google made a clarification to one of those documents the other day after ...