We're long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

Attention selfie addicts, we have some good news: you might never run out of Snapchat lenses again. On Tuesday the app is launching Lens Explorer, a new feature that makes it easier to find the ...

Snapchat’s new Imagine Lens uses AI to produce an image from any prompt The feature blends generative AI with Snap’s real-time camera interface The Lens is only available to Snapchat+ Platinum and ...

Snap is kicking off its Partner Summit in Los Angeles with a few announcements about the feature that makes Snapchat tick: augmented reality Lenses. For starters, Lens Studio, which lets anyone create ...

Snapchat today is making it easier for brands to create AR Lenses designed for the application. The company is launching a new program it calls Lens Creative Partners, which lets business discover ...