Flipkart sees video commerce as a key strategy, with two-thirds of Gen Z using videos to shop. Usage is also surging in ...

The firm launched video offerings on its app about 18 months ago to promote everything from sunscreen to gadgets.

In his new role, Jain will oversee digital and ATL (Above The Line) media strategies for Flipkart’s core business as well as its emerging verticals.

Nearly one in four Indians said in a survey they use only mobile phones to consume media content, as TVs stay unaffordable ...

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New variable pay scheme part of broader strategy to strengthen long-term incentives for employees, says Nitin Seth, Flipkart's chief people officer and strategy head Anirban Sen , Mihir Dalal ...

Mumbai: Flipkart Minutes discovered an amusing coincidence in its competitors' marketing strategies. Many quick commerce giants have been promoting their delivery services with phrases like "Get ...

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Walmart will not rush Flipkart to profitability, prioritizing growth and market share in India's $1T e-commerce space. CEO Kathryn McLay highlights Flipkart’s expansion in quick commerce, Myntra ...

Akash Jain has been elevated to director of marketing, head of media at Flipkart. In his new role, he will lead the digital and ATL media strategy for Flipkart’s core business and emerging ...