If you want to get an in-depth look at what customers think of your business, focus groups can provide the anecdotal information that can inform strategic planning. For that to happen, the moderator ...

Productive business meetings require a leader with the ability to focus the discussion. Business owners with effective group leadership skills, including the ability to listen and organize discussions ...

A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...

Last year, execs at Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. Why college students, you ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Perhaps you’ve heard of focus groups but aren’t quite sure what they are or how they work. Focus groups are a small sample size of a particular demographic (usually a customer or client) that provide ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Today, Pew Research Center is releasing results of 66 focus group discussions with Asian American adults. While the Center has been studying racial and ethnic identity for some time, this project ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...