First-time car buyers are a distinct segment of the market; they represent the emerging market and are valued by the brand ...

Ford Motor Co.'s electric vehicle certification program for dealers is likely to again dominate conversations at the NADA Show, so much so that the automaker added a separate franchise meeting to ...

Ford Motor Co. (NYSE:F) has introduced a new initiative aimed at increasing electric vehicle sales by addressing customer concerns. What Happened: The “Ford Power Promise” program, starting Tuesday, ...

The Ford certified pre-owned program has especially strong inventory of trucks at Friendly Ford. With a long list of benefits, the Ford certified pre-owned program offers quality vehicles including ...

It’s also piloting mobile maintenance and new dealership concepts. Ford is introducing a new customer rewards program, expanding a mobile vehicle maintenance pilot program with dealers and opening a ...

Ford is discontinuing a controversial program that required dealers to invest between $500,000 and $1 million to sell electric vehicles (EVs). First introduced in September 2022, the program mandated ...

Ford has officially teamed up with insurance company State Farm to offer a new Drive Safe & Save Connected Car program. The program is set to launch in select states, though it's only available to ...