Often, a fresh start is beneficial, but at times, even the best branding agencies, consultants, and those in marketing simply get it wrong. Kieran has been covering soccer for five years, featuring on ...

Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola ...