Founder Georgia Larsen finds Gen Z customers are drawn to less restrictive bralettes, inspiring her to explore different options for unwired support. More people are opting to conceal just their ...

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Let’s start with why it’s so difficult to find the right size bra. First, not all breasts are created equal. Some women need more support than others, some need a little lift, and some need a little ...

Bra shopping with friends in high school went a little something like this: We'd walk into an explosively pink mall store, they'd rack up armfuls of options, and I'd head to where I could buy bras in ...

Bra shopping is one of the most important tasks of any teenager's life. For countless young people, it’s a rite of passage, marking their official journey into adulthood. Knixteen, the teen-specific ...

Do you remember when you first started wearing a bra? Although your relationship to brassieres may have changed over the years, chances are there are still some weird things you remember about buying ...

Aerie is changing the way we shop for bras! Aly Raisman has never been shy about discussing her own body image issues — even when posing nude for Sports Illustrated and speaking candidly about ...

Snag the bra that provides "great shape" while it's 57 percent off. Despite the fact that shopping is my full-time job, my skill set does have a blind spot: bra shopping. Up there with searching for ...

Lori Bergamotto shares the top three things people do wrong when bra shopping. When it comes to bras, one size definitely doesn't fit all. Many women still don't understand the three key aspects of ...