Is your funnel top-heavy, bottom-heavy or perfectly proportioned? This question has come to dominate budget discussions, almost more than raw value for money. And there is a good reason for our funnel ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Funnel, the Stockholm-based startup that offers technology to help businesses prepare — or make “business-ready” — their marketing data for better reporting and analysis, has closed $47 million in ...

Funnel, the Stockholm-based startup that offers technology to help businesses prepare -- or make "business-ready" -- their marketing data for better reporting and analysis, has closed $47 million in ...