Many of us entrepreneurs came up learning to focus our time on the traditional sales funnel. It was “buy or goodbye” as we converted hot leads and prospects into customers. We ignored past customers ...

The expanding and evolving role of marketing was a consistent theme at MarketingProfs’ 2014 B2B Marketing Forum in Boston last week. With creative sessions running the gamut from “Become a Marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The once-reliable sales and marketing funnel has evolved beyond its original form.

B2B marketers are involved with leads far further down the funnel than ever before. This leads to more data in measuring marketing success and more accountability in driving sales. Today’s marketers ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The traditional marketing and sales funnel has long been accepted as the optimal method for ...