I found myself chuckling absent-mindedly at a GEICO radio spot for about the dozenth time yesterday and then, for about the dozenth time, realized that I shouldn't be. The spot, part of the year-old ...

It wasn't just your imagination: Geico was the biggest radio advertiser in 2010, with the ubiquitous discount insurance provider running a formidable 2.3 million broadcast radio spots over the course ...

For radio to create impactful ads, the industry requires a shift in approach, according to Audio Milkshake Owner and CCO Tony Mennuto. In an RAB webinar, Mennuto highlighted key strategies to help ...