Goldfish wants to appeal to adults, so the fish-shaped crackers brand is changing its name-- well, kind of. The popular snack will temporarily be called Chilean Sea Bass crackers. Danielle Brown, the ...

The snack that smiles back has a new name. The beloved Goldfish cracker's new name will temporarily be Chilean Sea Bass Crackers, the brand announced Wednesday. The name change comes as the brand aims ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for a ...