Twitter has been on a low boil for weeks as many users across the search marketing world expressed their extreme displeasure with Google Analytics 4 (GA4). While there are some positive comments, the ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.

In October, Google made a significant announcement. Its new version of Google Analytics, GA4, would become the default when setting up a new property and prompts to upgrade from existing versions ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

If you’re running a business that has a website, you need analytics. Knowing how people are finding and engaging with your website is golden information that you can build on. Understanding which ...

We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem. As we bid Google Universal Analytics (UA) its final adieu ...

Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team. Getting started with analytics tools can get ...

It’s the changing of the guard that has the marketing industry split. Swapping out Universal Analytics (UA) for Google Analytics 4 (GA4) has raised many questions and created some disparity in ...

Google has started pulling the plug on Universal Analytics today, as GA4, the new standard, takes over. Universal Analytics has been in place for Google Analytics since 2012, with it acting as the ...