Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing ...

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Google Ads and Analytics Advisor but for ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...