Super Bowl, Bad Bunny and LX halftime show
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How the NFL turned halftime into a ratings weapon
Once upon a Super Bowl, halftime meant marching bands and snack runs-until the NFL realized people were leaving.
Bad Bunny will headline the Super Bowl LX halftime show on February 8, 2026, at Levi's Stadium in California. This marks the Puerto Rican superstar's second Super Bowl appearance, following a guest spot in 2020. The halftime performance will be broadcast ...