The Hasselblad HC 2,2/100mm ($4,470) is a bit longer than your typical standard-angle lens. It acts like a 75mm full-frame on a cropped medium format sensor like the one used by the H6D-50c, and a ...

Hasselblad has announced the new H5X medium-format system, which it will show off at Photokina next week, alongside its H5D-50c. The new camera body will allow photographers to use H System lenses and ...

"A universal telephoto lens with outstanding performance. The longer focal length is excellent for tightly framed shots, enabling a shallow depth-of-field to be used to make the main subject stand out ...

After teasing the H5D-50c in January, Hasselblad has now officially launched its first medium-format camera equipped with a CMOS sensor. This means the new 50-megapixel – and US$27,500 – camera ...

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