The number-one-selling toy in the world by units is Hot Wheels cars, so it's not like they were pressed to improve. But for years, a Mattel team has been working behind-the-scenes to make the cars ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Hot Wheels id is a new smart car and track system from Mattel that combines ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual garage, ...

The NFC-enabled Hot Wheels id line will include 51 cars by the end of 2019, each costing $6.99. They connect to an app you can use to level up your racers, view your digital garage, and race on an app ...

Hot Wheels has done a lot over the past few years to reinvent itself as a brand that's more than just little die-cast cars. We've seen remote control vehicles, augmented reality racing and even cars ...