Sending a cold networking email these days can feel like a shot in the dark— your message is just one of dozens (or hundreds) competing for attention in a crowded inbox. But cold emailing isn’t ...

Email is old. Really old – a lot older than the internet, in fact. But in my lifetime (and I suppose I count as a millennial) it’s completely transformed the way we all communicate with one another.

Let's be honest: most marketing emails never get read. With the average professional sending and receiving nearly 150 emails a day, getting noticed in the inbox is a long shot. For busy buyers, ...

Your email messages may be less than effective for several reasons. For example, your message may get lost in the sea of competing messages, and lengthy messages may not be read entirely or carefully.